Web Design Statistics: How important is your website?
In today’s world, everything is online. Everyone goes online to research, shop, and review new products and services. You have probably realized your business needs its own home on the internet… a modern, easy-to-use home that instantly attracts new clients.
Today I would like to present you with real statistics about websites, consumers, and how they interact. Without further ado…
10 eye-opening statistics about web design, customer acquisition, and why your website is an important part of your business
1. 75% of consumers judge a business’ credibility by the web sign of its website
No one wants to use a sketchy website with broken links. Your credibility is directed tired to your website presentation. Your website should attract clients, not repel them.
2. It takes 0.05 seconds for users to form an opinion about your website
That’s a quick opinion, and a first impression cannot be undone. Your clients will recognize the professional design or lack of.
3. 94% of negative feedback was design related
Website users said websites were too busy or made it too hard to find what they need. Design and usability are important for keeping visitors on your website
4 & 5. Mobile devices account for 52% of all web traffic and 85% of adult internet users think that a company’s mobile website should work the same as, or better than the desktop version
Responsive website design means the website was built to work on any size screen or device, like a mobile phone, desktop computer, or tablet. Images and text will adapt their size to fit on small or large screens. Internet users want and need a website that can perform on any device, desktop, or mobile.
6. 89% of online consumers will shop with a competitor after a poor user experience
Have you ever been to a website that wouldn’t load or let you check out? Well, most frustrated consumers will jump ship and head to a competitor… a competitor with a working website.
7. 91% of small business websites are not optimized for mobile use
Refer back to the previous statistic: more than half of all traffic is from mobile devices. Your business website needs to be optimized and tested for mobile use.
8. 57% of consumers won’t recommend a website if it is poorly designed
Word of mouth is the best advertising and referral a company can hope for. If your website isn’t performing correctly, it won’t recommend to friends or family. On the contrary, a great website with useful or entertaining content will be shared with friends, family, and social media.
9. Google drives 96% of mobile search traffic
Everyone is using Google to find services and answer their questions. If you want to be new clients to find you on search engines, optimize your website with keywords pertaining to your services.
10. 97% of consumers research a company via the internet.
A staggering percentage that proves your website is a VERY IMPORTANT part of your business. Customers are searching for your services every day. Be sure that everyone going to your homepage is greeted with an attractive design and website that works on all devices. If your website isn’t working or hard to find, you are missing out on a lot of new business.
Ready to upgrade your business website?